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professional development

Defying the Odds: Transforming a Business by Transforming Mindsets

April 21, 2023 @ 9:00 am - 10:00 am EDT

When 70% of major business transformations purportedly fail, what is a CEO to do?

In January of 2021, Giny Boer took the helm as CEO of C&A, the European affordable fashion retailer, and immediately got to work revitalizing the 182-year-old company. The transformation strategy was complex and multi-faceted: rationalization and modernization of a diverse network of stores across 18 countries, a brand refresh, new investments in sustainable manufacturing, and playing catch-up on its e-commerce business.

And there was something else in the strategy: an innovative program to support 600 C&A leaders who would be leading the transformation. Unlike many organizations who assume that leaders will not only get on board but also easily wear the mantle of change ambassador and spokesperson, C&A saw the need to approach things differently. What transpired was a year-long journey of courage, compassion, and optimism.

Join us for a very special Leadership Reimagined event with C&A CEO, Giny Boer, on Friday, April 21, at 9:00am ET/3:00pm CET, in conversation Rasmus Hougaard, Potential Project Founder, and bestselling author of Compassionate Leadership: How to Do Hard Things in a Human Way.

Event Details

April 21, 2023
9:00 am - 10:00 am EDT
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Partner Profile

Potential Project

Potential Project

Registered Aug 2022
Training Partner


Potential Project is a global research, leadership development and consulting firm that partners with organizations to uncover the power of the mind – how it is wired and how to rewire it for new behaviors and different outcomes. We are on a mission to make work feel more human. With companies around the world and across industries, Potential Project helps individuals, leaders and teams unlock powerful and positive changes. We do this by helping them to turn inside and realize that all they are seeking and all that they need is already there inside.




New York, United States